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9 Social Media Influencers Supplying Environmental Sustainability Content via the Black Lens

Written by Rj Ross | February 8, 2021

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As ecomadic continues to celebrate Black History Month, we also want to amplify as many voices in the Black community which contribute in promoting an eco-friendly lifestyle. In the age where information is easily shared through social media, why not uplift those who specialize in creating informative, environmental content on Instagram, TikTok, YouTube, and other social media platforms? To guide you in doing so, here is a list of nine Black environmental influencers to follow and enjoy throughout, and even after the end of Black History Month.

Tabitha Brown

Labeled as “America’s Mom” by Huffington Post, Tabitha Brown is the personality providing comforting and chlorophyll content to social media. A working actress, she became popular on social media from a TikTok video of her reviewing a vegan BLT sandwich from Whole Foods. Since then, she has gone on to post various videos of her cooking vegan dishes, and motivational messages about the vegan lifestyle, and living life to the fullest. Her reason – well, as she says, “that’s my business” – but also, veganism gave her a new perspective on life during those melancholic moments where she wasn’t mentally or physically healthy; which is why she hopes that her story and the positive energy she displays on her platform will reach anyone of any age that who is seeking for a lifestyle improvement. Be sure to follow for inspiration and delicious recipes!

Social Media Handles: IG/Twitter/TikTok/YouTube

Green Girl Leah

The Missouri-born blogger Leah Thomas uses her voice to speak on intersectional environmentalism! Through Instagram posts and various articles she’s written on The Good Trade, Elle, and Vogue, she calls out the injustices marginalized communities face, which goes hand in hand with the environment said communities reside in (e.g. Flint water crisis). An environmentalist, she doesn’t want the planet to only be put first, but for people as well, specifically those affiliated with oppressed groups that often get left out in conversations on environmental activism. As she amplifies the voices of various social justice activists and environmentalists from the non-mainstream groups, we uplift hers, and join the fight for equality and sustainability on Earth!

Social Media Handles: IG; Websites: Green Girl Leah & Intersectional Environmentalist

Genesis Butler

After discovering chicken nuggets and regular milk came from animals at the age of 6, the now 14-year-old activist is on a mission to protect animals, humans, and Mother Earth. Through Ted Talks, podcasts, documentaries, and posts on Twitter and Instagram, Genesis hopes to bring awareness on a lifestyle that is cruelty free to all organisms, while aiding her generation in attaining a sustainable and eco-friendly lifestyle. Seeing someone strive for a healthier future at her age is such an inspiration for us all – and she still has more achievements to come. Support this young lady and her platform as she continues to blossom into the best activist and influencer that she can be!

Social Media Handles: IG/Twitter

Urban Black Vegan

After an eye opening documentary on veganism, Joshua Black was able to reverse his health risks, and begin a new chapter of his life. Now as the Urban Black Vegan, Black hopes to teach people the process and benefits of a vegan lifestyle, especially those in the Black community who are apt to various health conditions such as diabetes and high blood pressure. Through his Instagram, Twitter, and YouTube, Black shares information on various foods, how to portion, and how not all vegan foods are healthy foods. He also tackles various social issues within the vegan community, such as the lack of inclusivity of marginalized groups. As he continues to break down barriers to spread veganism and sustainability to a larger audience, we shall also follow him and his journey, for it may improve our journey towards a sustainable lifestyle!

Social Media Handles: IG/Youtube/FB; Websites: Urban Black Vegan

Addie Fisher

A sustainable living enthusiast, Addie Fisher blogs and shares with the world her environmentally-conscious lifestyle, to boost others in becoming eco-friendly. On her blog, Old World New, she shares resources and tips on composting, thrifting and creating green cleaning products using recyclable household items. Although she is aware that there are people with insufficient funds or access to organic and ecological products (which she advocates to solve these issues), she tries her best to showcase a sustainable lifestyle that is inclusive to all walks of life. Follow her blog and social media pages to see how “everything can be done sustainably”!

Social Media Handles: IG/Twitter; Website: Old World New

Dominique Drakeford

Shop ‘til you drop sustainably with social sustainability activist, and ethical street style influencer, Dominique Drakeford! Founder of Melanin & Sustainable Style (abbreviated as #MelaninASS) and co-founder of Sustainable Brooklyn, Drakeford uplifts creators of color in the sustainable fashion and beauty fields, and educates those on environmental sustainability through the African diasporan lens. With Black voices often silenced during environmentalist conversations, Drakeford uses her platforms as safe spaces where marginalized groups can be heard. From decolonizing environmentalism, to sharing various black-owned fashion, beauty, and wellness products, be sure to subscribe to her many platforms to help her and many black, sustainable creatives become more visible!

Social Media Handles: Instagram – @DominiqueDrakeford; @MelaninASS; @Sustainablebk; Websites: Dominique Drakeford, MelaninASS, Sustainable Brooklyn

Aja Barber

From across the pond, Aja types and posts about the intersectionality of sustainability, social issues, and the fashion. When she’s not writing for The Guardian, CNN, and Eco-Age, Barber posts microblogs on her Instagram page discussing consumerism and sustainability, diversifying social media feeds, and the negative impact fast fashion and inequality can have on the environment. Through her research, and her experiences in living in the US, and currently the UK, she hopes her informative content will aid her audience in choosing fashion that is not only sustainable, but inclusive.

Social Media Handles: IG/Twitter; Websites: Aja Barber; Patreon

PlantbaseDre

“Nature never tasted so good” Andre’s instagram states as he invites you into a world of delicious vegan meals! For foodies, PlantbaseDre is a haven of herbivore-esque meals created by Andre himself, or that he has tasted from various vegan businesses in the United Kingdom. He also has a YouTube channel showcasing his recipes from the brand By Nature Food, which he created with his mate, Mikey. While plant-based food options, like sweet potato chickpea curry, or vegan chicken fried rice, are prominent on his page, he is also upfront about spreading positivity and making sure everyone takes care of their physical and mental health, especially in the wake of the pandemic. Be sure to follow him, and get better connected with enjoyable food, other vegans, and nature!

Social Media Handles: Instagram – @Plantbasedre; @BynatureFoods; @Pattybynaturelondon; Website: By Nature Food

Mikaela Loach

Scotland’s Mikaela Loach supports sustainability with inclusivity! Knowing that there are plenty of people who cannot see themselves in the mainstream world of environmentalism, Loach makes it a mission to be the voice for those groups, in hopes to provide a space for the underrepresented to be uplifted. Through her Eco-Age blog posts and Yikes podcasts surrounding climate change, secondhand shopping, anti-racism, and global ecological crises, Mikaela supplies a plethora of information and resources to aid our planet in becoming a healthier and greener place. Support an Edinburgh environmentalist this month, and many months to follow!

Social Media Handles: IG/Twitter; @TheYikesPodcast (her podcast)

Websites: Mikaela Loach

9 Social Media Influencers Supplying Environmental Sustainability Content via the Black Lens